By weaving empowerment into the fabric of the label, we aim to break the archaic rules of gender. For centuries, masculine energy has been revered, across cultures, as powerful and commanding. Conditioned by social norms, the world has believed that a feminine energy is less powerful because it is more emotional, more empathetic. But it is this emotion and empathy, combined with definitive power that we use to bring out the best of both energies in our creative expression.
Far from traditional aesthetic imagery, the brand depicts an endless play of past, present, and future. It is an unrestrained reflection of contemporary society and its interactions with the most diverse cultures where convention is re-defined in the tireless search of new perspectives.
The collections are defined by Kapoor’s signature juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom-developed fabrics.
Transcending generations, the brand Dhruv Kapoor brings its ideology to life through tools of confident self-expression. Every collection reinterprets aesthetic codes through a new perspective and challenges the norm. Celebrating an individualistic sense of taste and awareness, our ideology thrives on innovation, freedom and empowerment.
ABOUT THE DESIGNER
Born in 1988, Dhruv Kapoor is the founder and creative director of his label. After high school, Kapoor studied at National Institute of Fashion Technology, New Delhi. This was followed by a brief stint in 2010 with Vogue India where he assisted the digital editor.
Kapoor moved to Milan in 2011 and completed his Master’s degree at the prestigious Istituto Marangoni. In 2013, he joined ETRO, and developed his expertise as a member of the womenswear design team. The creative freedom he got at ETRO and the city of Milan allowed him to develop his own vision and distinctive taste.
Dhruv Kapoor moved back to India and the brand showcased their first capsule collection in 2014 in Mumbai, earning great reviews from Indian and international press during Lakme Fashion Week.
In addition, the brand was awarded the Vogue India Fashion Fund 2015 declaring it the best emerging design talent from the country. In 2017, Dhruv Kapoor was listed as one of the 50 most influential young Indians by GQ India and in 2018; GQ India awarded the designer with the young designer award. In 2019, the brand was awarded Designer of the year- womenswear by Vogue India.